its my first blog: 2019

Tuesday, December 10, 2019

government grants and loans for individuals

really if we search well and we advise ourselves correctly we can find enough help to create a company. On the one hand, we will have the specific ones that are usually offered to all new self-employed, a necessary condition if you want to open your own company:

These grants when establishing yourself as a self-employed person may vary depending on different factors and the autonomous community to which you belong.

The amounts can range from 2,000 euros to 10,000 euros depending on your personal situation

Some of the conditions to qualify for these measures are to remain self-employed for a minimum of 2 years and that will be given until all the money is exhausted, which means that if you request it, you are not guaranteed to receive government grant and loan

Monday, December 9, 2019

How to create a WordPress forum (in 3 easy steps)

Forums are one of the pillars of the internet. And despite the fact that people spend most of their time on "normal" websites, forums are one of the most attractive types of platforms you can create. In fact, many modern social networking sites are basically forums with additional features. The problem is that creating a WordPress forum can take a lot of work, since the platform itself was not developed with forums in mind.

Fortunately, we are here to help you. In this article, we will look at the three steps necessary to install a WordPress forum, including:

Install and configure the Asgaros Forum plugin.

Create the WordPress forum structure.

Test the functionality of the forum.

In order for your forum to work, we'll have to add a whole new set of features to WordPress. Which can be a lot of work, so let's get started!

Content

Why create a WordPress forum?

3 popular plugins to create a WordPress forum

How to create a WordPress forum (in 3 steps)

Why create a WordPress forum?

The WordPress.org support forum.

Regardless of what your hobbies are, there are likely to be many internet forums explicitly created to discuss them. Simply put, forums are websites where you can post new topics or 'threads' and expect people to reply to you. They are the perfect place to have detailed discussions on almost any topic you can imagine. For example, there are full forums dedicated to web hosting, cooking, and even more specific hobbies like knitting.

A knitting forum.

You will often find that most of the content comes from user discussions. Unlike sites like for example the Hostinger blog where, although each article has a comment section, the main attraction is the content.

If you are a user of forums, you have probably noticed that they have many characteristics in common with social networks . Take Facebook for example: in addition to uploading photos and keeping up to date with your friends, one of the main attractions is the ability to share content and discuss it with others, like in a forum.

In fact, if you take a look at the five most popular websites on the internet, you will notice that two of them have forum functions (or similar to a forum). We have already mentioned Facebook, but Reddit is also basically a forum with many additional features.

In general, having a forum poses a different set of challenges than a website, although it also has its benefits. For example, with a forum you don't have as much pressure to post original content. They're also better when it comes to fostering discussion and engagement, which makes many users want to come back.

However, forums are not a viable option for most web projects. For example, if you want to create a portfolio, obviously a forum will have no place and you will get better results by creating a standard website.

However, if your website has a strong social component, or if you offer online services, implementing a forum may be a good idea. You can even have one along with your regular website and use it to fuel discussion of your content and services.

Creating an online forum generally requires specialized software. With WordPress, you can add forum features to your website using plugins, and there are many options. In the next section, we'll take a look at a couple of popular plugins, and then we'll show you one of our favorites!

3 popular plugins to create a WordPress forum

First we'll look at some of the most popular solutions when it comes to WordPress forum plugins. These are often the options preferred by many WordPress users, so it's worth discussing them before talking about one of our favorites.

1. bbPress

The bbPress plugin.

When it comes to WordPress forum plugins, bbPress is possibly the most popular option. In fact, it's the software behind WordPress.org's own support forums, so it comes with a stellar backup.

As such, bbPress is highly customizable. You can extend its functionality with other plugins and even configure dedicated themes for your WordPress forum. Overall, it's a great option if you're looking for a forum plugin with a lot of advanced features, although it looks a bit dated in terms of style.

2. wpForum

The wpForo plugin.

Next on the list, wpForo offers an experience that falls somewhere between bbPress and the next plugin (Asgaros Forums) in terms of features. It is a little more complex to configure than the latter and has a lot of advanced features. The plugin even offers its own set of extensions, although not as many as bbPress.

And in terms of style, wpForo gets high marks. It looks as elegant as Asgaros Forum, although it has more visual components. If you want to use a forum plugin that offers advanced features while looking great, this is an excellent option.

3. Asgaros Forum

The Asgaros Forum plugin.

Let's see now the solution that we will be using for the rest of this article. Asgaros Forum is one of the many free WordPress forum plugins. However, it stands out for its ease of use. In practice, it will only take a few minutes to configure the plugin and have a fully functional WordPress forum ready.

If you want to have more control over the user experience in the forum, the plugin also offers a large number of settings that you can adjust. Once the plugin is active, you will be able to set up a dedicated WordPress forum page on your site. Then you can use it in much the same way as any other forum and create threads, comment on existing ones, configure subforums and more.

You can also add individual forum sections to virtually any page using shortcodes, which can be useful if you don't want to set up a full discussion board. Furthermore, the plugin also includes basic moderator functions. This means that you can delete content if necessary, and even suspend users for repeated violations. If your WordPress forum grows, you can also designate other users as moderators to help you keep everything under control.

Finally, Asgaros Forum allows you to customize the style of the forum using themes, and supports multiple languages by default.

Main features:

It allows you to set up a fully functional WordPress forum in minutes.

Allows users to comment as guests.

It allows you to moderate the content of the WordPress forum and designate other users to help you.

Provide reports on specific posts and suspend users if necessary.

Although easy to use and configure, the Asgaros Forum is not far behind in terms of functionality either. It offers pretty much all the features you'd expect from any modern forum in 2019. Unless you're looking for some fairly specific feature, Asgaros Forum is our recommendation.

How to create a WordPress forum (in 3 steps)

In this section, we will show you how to create a WordPress forum using the Asgaros Forum plugin. Although the other plugins we have introduced will have similar steps, (obviously) the process may vary. This means that you may need to consult the documentation for specific instructions.

Step 1: Install and configure the Asgaros Forum plugin

Of course, you will first have to install and activate the plugin . Go to the WordPress panel to the Plugins> Add new tab and look for the Asgaros Forum plugin:

Installing the plugin from the Asgaros forum.

Click the Install Now button next to the plugin name, then click the blue Activate button . At this point, a new Forum tab will appear on your WordPress dashboard.

Here you will find a Settings option . You must configure which page to include your WordPress forum on. You can do this using the dropdown menu that lists all of your pages. While you're here, you can also configure the number of responses and discussions you want to show on each page:

Setting the location of your forum.

In general, the default values are a good choice. However, you can safely increase the number of responses per page, if desired. The Asgaros Forum plugin then uses its own built-in editor for new topics and comments, which is enabled by default. We will show you how this works in a minute, so we recommend that you leave this setting enabled.

Later, there is an option to enable the use of shortcodes in the editor, which we recommend disabling since it can cause security problems:

Disable shortcodes within your editor.

You can then configure the plugin to highlight the moderator and author names within each topic. This is usually a good idea, so users know who to contact in case of problems, so let's keep both settings turned on. While we're at it, let's also activate post counters, as they encourage users to be more active:

Activating the publication counters.

Keep scrolling down and you will find some options to display the login, logout and registration buttons for your forum. We recommend activating these options so that users can easily find the buttons:

Add login and logout buttons to your forum.

The next section includes settings that take care of the basic functionality of your forum. Here you can enable user mentions, reactions and a screen that shows who is online. You can also enable guest posts, although we recommend not doing so, as it makes it easier for people to spam your forums:

Enabling the publication of guests in your WordPress forum.

Below, you will find the option to enable subscriptions for your users. This means that they will receive notifications when there is new content in the publications to which they are subscribed:

Enable subsequent subscriptions.

We only have two sections left to cover now. The first includes settings related to the profile. In most cases, it is advisable to allow users to create profiles, as it is a feature that people expect to see. You can also configure if users who are not logged in can see those profiles, which is up to you:

Forum profile settings.

Finally, if you scroll to the bottom of the Settings page , you will find the option to enable reports and receive notifications when users send them. This should facilitate the moderation of the forums, so we recommend activating both:

Enable forum posting reports.

If you like to keep your mailbox clear, we recommend creating an email just to address forum related issues. Otherwise, as you have more users it will be more difficult to locate the forum notifications in your inbox.

And that's it for your WordPress forum setup. Now save your changes and go to step two!

Step 2: Build the WordPress forum structure

Now that you have configured the way your WordPress forum will work, we can start working on the basic structure. To do this, go to the Forum tab > Structure within WordPress. There you will see that the plugin has already configured a basic forum:

The Structure tab.

At this time, the forum is empty. If you see it from the front-end, it should look like this:

Your new WordPress forum.

At this stage, you can already post new topics in the forum and people can reply. However, a serious forum should have several unique sections to keep everything organized. For example, you can set up a welcome forum where people can introduce themselves, which is what we are going to do now. Click the Add Forum button to get started:

The Structure tab.

To add a new forum page you just have to choose a name, a description and a parent topic if you want it to be a subforum:

Adding a new forum.

You can also configure the order in which the plugin will display your forums using numbers:

Setting the order of the forum.

Now we are going to edit the forum that is already configured for us, so that we can use it. To do so, click the Edit Forum button to the right of the name. Rename it and write a description. While you're here, you can also assign a new number to it in the Order field .

Now you already have two forums running and you know how to create a new one if you wish. If you want to create a subforum, click the Add sub-forum option to the right of the parent forum:

Adding a new subforum.

When the forum structure is ready, you can advance to the final step, where we will test if everything works correctly.

Step 3: Test forum functionality

The first thing you will want to do is create a new theme to check if everything is working correctly. To do this, click the New Topic button on the right side of a specific forum.

As we mentioned earlier, the Asgaros Forum plugin uses a reduced version of the WordPress editor. Here, you can define a title and write the description of the new topic:

Creating a new forum topic.

Since this is a test topic, you can write whatever you like. While we're at it, tap the Subscribe to this topic option so you can test if the plugin emails are sent correctly.

When the theme is ready it should look like this:

An example of a forum topic.

Note that there are multiple options to interact with your theme. As an administrator, you can fix, delete, and close threads, which is something normal users can't do. You can also reply to any topic in your WordPress forum by clicking the button at the bottom right, which will open the editor again.

If you can post new topics and posts, you will know that the forum works correctly. You just need to inform your users so they can register!

conclusion

When people think of WordPress, forums are not usually the first thing that comes to mind. However, with the correct plugin, anyone can set up a WordPress forum. You have many options to choose from, but if you are looking for something simple, Asgaros Forum may be your best option. With this plugin, you can set up a functional forum in a matter of minutes, including all the features you need.

And if you are not a WordPress fan, there are plenty of other options to choose from. For more information, see our article on the best software solutions for online community building forums.

Have a question about setting up a WordPress forum? Let's talk in the comment section below!

Tuesday, October 22, 2019

SEO Positioning How does a blog help to achieve this?

The blogs are essential for a strategy positioning SEO . From Nestrategia we will explain the importance of this tool to avoid falling behind in the fight for the first places in search engines .

The blog and search optimization

SEO positioning

An SEOstrategy is the work to improve or increase the visibility of a website in the organic results of the different search engines.

This discipline of web positioning covers a whole set of actions, techniques and tools to achieve this goal. Among them are the softwares or plugins that analyze Keywords , interactions, content injection….

Althoughthis process is exactly the same in all search engines , in practice the specific techniques focus on achieving the first positions in Google, because it is the search engine par excellence and the one that, in some way, establishes the rules of the game .

The importance of a dynamic proposal

positionkeywords for SEO

A blog is asite web or part of the web where content is being published from time to time in the form of articles or post. These are sorted by date of publication , so that the latest article always appear in the first place .

A staticsite causes Google to stop considering it because it considers that it is abandoned, outdated and outdated. This may mean that your company's SEO positioning in Madrid begins to disappear.

Remember,that the search engine has in mind the sites that are constantly being updated . If the search engine robot returns to a site and always finds the same content, it will have no reason to return. And this will mean that your websitewill be relegated to lower and lower positions.

On the other hand, with the creation of a blog you will contribute fresh content to your website regularly . In addition, each time you interact with users through comments, you will be adding more content that will help you increase your SEOpositioning .

Having a good blog: Why is it decisive ?

SEO strategy in Madrid

As we haveseen for Google, the most relevant is the content. Of course, content that is of quality , useful and that generates value for the user .

As contentgeneration is limited on a static commercial website , it is essential to develop a blog, along with a correct strategy for generating relevant content . In this context, it is necessary to consider what may be interesting for our audience and thus create useful content that responds to their concerns .

That is whya Blog is well indexed in search engines . Google registers the contents of this tool very well, but it is about indexing and positioning that are usually short and medium term if they are not worked on a regular basis. Therefore, it is necessary to generate new content on a frequent basis.

Boost the SEO of your website with updated contenthow to better position in SEO

What happens to the web ? Does the blog rank only ? What is it really interesting to position ?

A static site causes Google to stop considering it because it considers that it is abandoned, outdated and outdated.

If the blogis directly linked to the main web domain, the visits and positioning of the blog impact the main domain , favoring its web positioning in search engines .

Authority

Authority is the relevance that our blog has for search engines and, therefore, an essential factor for web positioning.

The blogfulfills the function of achieving interaction naturally. If interesting articles, images, photos and infographics are posted, the chances of users being attracted to the site will increase, including a high probability that they will share it on social networks.

This allows your blog to gain authority by making the content better positioned and the number of keywords you rank for increases.

SEO positioning

A blog isstill a means of interaction that is used in organizations to communicate and promote ideas . Large companies use this type of platform to integrate, manage crises, generate content that attracts traffic to their website, increase their communication and gain credibility.

Keep in mindthat having your blog encourages readers to feel that they are receiving valuable information, invites them. So you must speak to them in a pleasant tone.

As we have seen for Google, the most relevant is the content . Of course, content that is of quality, useful and that generates value for the user.

If you havestarted to wonder if you should include a blog to improve the SEO positioning of your website, in Nestrategia you will find all the answers you need about your SEO strategy, web positioning strategies in Madrid and, how to increase traffic to your website .

Disadvantages of not having a blog on your website

Use your blog to upload posts on google

If you do not do SEO, chances are that your website will not achieve the popularity you expect, with the drawbacks that that entails. On the contrary, having a blog increases the traffic to your website exponentially , achieving a “snowball” effect . The more users arrive, the more the flow of users that comes behind increases.

The webpositioning strategy: How to execute correctly

Search intent is perhaps the newest factor to consider in planning for the past decade.

A few years ago, the search engine only analyzed the reasoning of users based on keywords. For example: if someone was looking for “ chicken recipes”, the keywords would be “recipes” and “chicken”.

Thus, the potential search results were, for example, a page titled: The best skinless chicken recipes.

This was modified as Google constantly evolves and today it no longer works simply in terms of keywords .

The searches “ sneakers” and “sports shoes ” would have been different searches. Today we know that respond to the same intention of search. Therefore it will show the same results.

So now,before you start creating your content , it is essential to analyze and understand how Google interprets search intent for a specific set of keywords and how your content should respond to it.

This means that when analyzing the search results it is necessary to have a broader look and develop a strategy based on the search intention-keywords binomial .

SEO On Page and SEO Off Page

SEO factors

A planning SEO positioning must include two sectors fundamental : what you have to do within the site itself you intend to position and a set of analysis and actions to be made out of it .

Authority is the relevance that our blog has for search engines and, therefore, an essential factor for web positioning.

SEO On Page

Basic SEO OnPage consists of using the keywords for which we want to position ourselves not only in the text, but also in strategic places on the page such as the main title, subtitles, attribute "alt" of the images, the meta-description , etc.

The goal is to make it easier for Google, so it can index and rank your pages as quickly as possible. That is to say, through SEO “On Page”, you are going to try to explain to the search engine what the purpose of your page is.

SEO Off Page

In the second case we refer to a series of factors that cannot be directly controlled.

When the operation of search engines was easier, the SEO Off Page was basically summarized as inbound links, also known as " Backlinks ".

Each link toyour website counts as one point, the more points a page receives, the more force is injected into it and that tilts it up the results.

In addition, this force of the sum of the links on your pages, along with other less important factors such as the age of the site, make up the global authority that Google grants to your website.

Links from high- authority sites weigh more than low-authority links and inject more force to the page they point to than links from low-authority sites.

What is Link Building and how to get it?

seo madrid agency

The quality links serve to increase web visits considerably. That is why there is the Link Building, known as the set of techniques that help you get quality links that point to your website.

Why is Link Building important for your SEO positioning strategy?

The total strength of a page is determined by two things: the page authority (the links to this page) and the authority of the website or domain authority , as it is also sometimes called.

What is difficult to decipher is what weight each thing has, because Google saves that information. But there is quite a consensus that the main weight is the page authority (it seems logical).

I ntención search is perhaps the ultimate factor to consider in planning the last decade.

The system itself is much more sophisticated today. Among other things it takes into account, for example, the thematic affinity between linked sites. In addition, many new factors have been added such as user behavior , for example.

Some examples of these factors are the patterns of clicks on the results pages (SERPS), the time spent in the content, the interaction with them, etc.

It is interesting to comment, in addition, that this behavior analysis is also the one that gives Google important clues to find out what is the true intention of most users to search for certain keywords .

It has also been much debate about whether or not positioned so direct the r social edes . It is clear that, at least, they position indirectly since, if there is a lot of movement of your content on social networks, it increases the probability of receiving links and other actions that may be relevant at the off page level, such as the number of visits to your pages. .

What are SEO tools and how are they used?

SEO tools

Until now we have talked a lot about the theory on the operation of this mechanism, but well how do we know for which search to position ourselves , or within which range of keywords should our SEO positioning work?

What are people looking for? How much are you looking for it? How often?

It is not the same to locate a site in the fourth position of the results of a search that is done 10 times a month , than in one that is performed 1,000 times.

It is essential to have all this information to ensure that we do not leave the result of our work to chance. Currently there are both payment tools and free alternatives such as Google's keyword planner . However, while they are fine to start with, they are limited and sooner rather than later you will need to use professional paid SEO tools to move forward.

Do not allow the economic factor to be a stone in your way. These tools are accessible and will help you a lot. In fact, SEO is not conceived without taking them into account.

Conclusions

As we have seen along this path, the blog plays a fundamental role in SEO . This tool will allow us to position ourselves much better as long as it is updated and has quality content . Quality means: relevant, attractive, harmonious, and posted regularly.

At the beginning, the work is hard , you will have to acquire a lot of knowledge and have it on hand to make sure that you do not miss any detail. In addition, positioning a blog is a fairly slow process, but it has good results .

And there is a problem here: Google does not trust new sites. You have to earn their trust little by little, over time and, above all, with links from other sites. Your problem is simply that a newly created site has neither links, nor age, nor anything.

That is why, especially at the beginning, it is more than recommended to have the help of professionals specialized in SEO positioning , who can help you design and implement your web positioning strategy. At Nestrategia, more than 8 years of SEO and a multitude of satisfied customers endorse us. Because for us, the important thing is to reach the highest point with you. You sign up?

Wednesday, October 16, 2019

how to get government grands for individuals?

the federal government administers security programs, also known as social assistance programs, to help low-income people and protect families from poverty. These programs offer government assistance, including subsidies from the Affordable Care Act. For more information on all of the benefit programs available to low-income families, check out 10 government programs for families.

Major government benefit programs

The federal government provides the funds for social assistance programs, while the states are responsible for and administer grants for individuals additional funds. Beneficiaries must demonstrate that their income is below a fixed amount, it is a percentage of the federal poverty level. Currently, that's $ 24,858 for a family of four (2 adults and 2 children).

There are six main benefit programs in the US. USA They are food stamps, Medicaid, CHIP, housing assistance, supplemental security income, and temporary assistance for needy families.

Tuesday, September 17, 2019

Using Google Analytics: Step-by-Step for Beginners

We have already talked a few times here on the blog that measuring results is essential for your business . After all, this is how we are able to measure the evolutionof the website, the performance of marketing actions and much more. Google Analytics is one of the market's leading tools in monitoring solutions for web analytics, although it is not the only one. How about learning how to use Google Analytics and monitor your website's performance?

The truth is, first, we need to demystify the collection of data analysis. I have often heard phrases like "But I don't even know where to start, there is so much data that I get dizzy". However, there is no need to panic. Over time youbecome more familiar with the metrics and everything becomes easier. And, to help you get started with this tool, we've separated 5 steps to set up and letyou know how to use Google Analytics .

Step 1: Create your Google Analytics account

To startunderstanding how to use Google Analytics, you must create your account you will need to have a Google account . Here the great tip is to use an email thatyou usually access. This is because eventually some notifications will be sent and it is important that you check them out. Later, you can also give other users access to Google Analytics.

So come on!After logging in with your Google Account, go to the tool's website and proceed with setting up your account . Next, you’ll need to specify whether you’re creating an account to monitor a Website or Mobile App.

You willstill have to create a name for your account, specify the URL of your website and the industry. And a lot of attention when specifying the country and time zone, by default we have the United States, but it is important to put the correct information because this will guarantee fidelity in the data related to the behavior of users on your site.

Step 2: Install the tracking code

Afteraccepting the terms of service, you will receive the global site tag , gtag. She is responsible for communicating her website with Google Analytics and sending the data to the monitoring tool. With it working properly, the information will show the behavior of people on your site, their traffic sources and more. Each account receives a tag with a specific Tracking Id, which starts with “UA-”, following the example below:

how to use google analytics

There arebasically two ways to install your Google Analytics tracking tag: the first is to add it directly to the <head> section on every page of your site. Inaddition to adding the tag, you will also need to send some parameters to create your goals on the platform and that is the disadvantage of this method. If you do not have the technical knowledge to do this type of addition directly in your website code, you will need the help of a professional in the field.

The secondway is through Google Tag Manager . This is a tool that allows you to manage all website tags, create events, goals and more without having to mess with your website's code. In addition, you should use it to manage all the tags on your site, such as the Facebook Pixel, pixels from other partners and so on. The advantage is that you will not need someone to make these changes and, in addition, managing tags, events and goals becomes much easier and more organized since you do not need to make changes directly to your website code. Another important point in this process of using Google Analytics, is that before publishing the changes you can use a view modeto test your tags. On the other hand, involvement will be needed to understand how the tool works and create your tags. But, once understood, you save a lot of time and often money too.

Once themethod is chosen, add the Tracking Code to all pages of your website. The next step will be to check if the Tag is working correctly, so check out our third step.

Step 3: Use the Google Tag Assistant to check your Tag

We arrivedat the 3rd step to understand how to use Google Analytics and here is a precious tip: as important as installing the Tag on your website is to ensure that it works correctly . Often the gtag is inserted into the site, eitherdirectly or through Google Tag Manager, but it is not tested, Analytics ends up being forgotten and you only discover that it was not working properly when you need to analyze the data. So, right after adding the tag to your website, use the Google Tag Assistant for Google Chrome and make sure everything is fine.

As it is anextension for Google Chrome, it is always at hand and ends up becoming very practical. Its use is very simple , just click on its icon and enable it:

how to use google analytics

Then, youonly need to load the page you want to analyze and the tool will show which tags are active on the site and working correctly on the site and if there are any errors , as shown below:

how to use google analytics

Step 4: View settings and user management

Once you've installed your Google Analytics tracking tag on your site, it's time to set up the view . You can access this part by clicking admin> view settings:

how to use google analytics

The view is basically for you to decide what information from that property you want to see in a segmentation.

For example, you can have an unfiltered view on the same property that shows all the data and a view with only data from a part of your site as a specific subdomain.

The ideal isto always maintain a view with all the data on your site , without any filter and create new views according to the subsets of data you want to view. This ensures data integrity and that you will always have a total parameter to compare.

In the view settings submenu you can create the filters you want and also change information such as country, territory, currency, etc. In addition, here's an important tip: enable search tracking on the site , so you can see information about the internal searches that users do on your site.

Also, don'tforget to give access to users who need to view your website data. You just have to choose if you want to give access to the Account, Property or View level, client in the corresponding management menu:

Next, you'llneed to choose the level of access you want to grant:

Editing : allows you to create and edit accounts, properties, views, filters, goals, whatever. It is the most complete management access of the tool.

Collaboration : allows you to create and edit shared resources such as dashboards and annotations, but you cannot change the “structure” of your Google Analytics.

Reading and analysis : allows data consultation, but no changes.

At all levels of access, user management permission is optional. So if you don't want to give editing access, but want the user to be able to add new people with thesame or less access level, it's possible. The user who has granted access will receive an email to confirm the invitation and, from there, will be able to see the data of your site.

Everything okay so far? Well, let's move on to the next step on how to use Google Analytics.

Step 5: Creation of goals and configuration of the e-commerce module

It is not enough to only have user access data on your site to master the art of using Google Analytics, it is also necessary to measure actions that are important to you .

Whether filling out a contact form, expressing interest in a product or even a sale. Even if you have an e-commerce, activate the e-commerce module of your Google Analytics and see the sales data captured directly in the tool. This allows you to create your sales funnel and understand your website's conversion rate , your cost per conversion, etc.

The configuration of the e-commerce module must be done at the view level. Thus, if you have several views for your e-commerce, you will need to activate each one. In addition to activating the module, you will also need to send some parameters in your website code that will tell Google Analytics which product was sold, what was the price, quantity, product SKU and so on.

The creation of goals will depend on how you installed the Google Analytics code. If it was done directly in the <head> section of your website, you will need to create them directly on your website. However, if you have used Google Tag Manager , it is enough to create the goals through your tag manager and he will be in charge of sending the data to Analytics. Oh, do n't forget to use Tag Manage r's preview mode to test your tags before publishing them and make sure they are working correctly.

Bonus - Step 6: Don't forget to integrate your Google Analytics and activate remarketing

Very important: if you use or intend to start using Google Ads , do not forget to integrate the tools. Just click on the “Google Ads Link” item at your Analytics property level. The procedure must also be done if you use Google AdSense or AdExchange.

Another very important thing: activate remarketing by creating your first target audience. After all, you never know the future, maybe in a while you decide to make an ad strategy and want to run remarketing to people who have visited your site. That way, make the activation right on creating the account and already have the data ready for when you need it.

And now, what's the next step?

Now, you already know how to use Google Analytics. Certainly, the tool has a multitude of possibilities for configuration and optimization according to your business and these are just the first steps to start your measurement strategy. So, get started today!

You can, for example:

use the data to create email marketing campaigns;

monitor pages and results of actions related to SEO ;

invest in marketing automation .

If you want extra help in solutions for you to achieve success in a more assertive way. Click on the banner below and talk to one of our experts!

How to use Google Analytics

Enjoy and also read about the Importance of Performance in Web Projects and 6 Tools for analyzing the behavior of your website users. They can be content that will help you in the search for the success of your projects

Sunday, September 15, 2019

How to help single mothers to get car grants

There are many types of families and each, depending on their characteristics and resources, has access to a series of grants. The single-parent model is one of those with more different needs and for this reason, there are, for example, help for single mothers to rent a flat specifically.

Today, this kind of family is on the rise, where women are often the main protagonists because they decide to have a child independently. According to a report by the Adecco Foundation, single-parent families have experienced an increase of 78% in recent years and, in addition, in 9 out of 10, the only parent is a woman. In these cases, grantsfor single mothers to buy a car the main problem with which mothers find themselves is low income, as well as the impossibility of taking advantage of a reduced working day so that their economic level is not diminished.

As a general rule, aid for single mothers to rent a flat is regulated at the regional level. Thus, it is advisable to go to the body that manages the issue of housing in each region to find out what the requirements are and under what conditions the grant is offered. An example is that of the Community of Madrid, where aid to rent a house of up to 40% of annual income , with a maximum of 3,200 euros , is contemplated .

Wednesday, July 17, 2019

How Do I manage paying my money bills? read below

we want to teach you various strategies to help you pay your bills and minimize the stress related to this type of debt, which unlike many others, is not at will, but is pure necessity. The main key is to first learn to negotiate and talk to your provider. Since most of the time the total cost of medical service is ridiculously high and unfair, if you have a frank and persuasive conversation with your provider it can be reduced. Second, although more difficult, is to learn to research and know the costs of services in the area so that you are not haunted, and you have an idea of how much your provider could charge you without being excessive.

Here are several strategies for you to talk to your providers and manage to pay your medical bills at a more reasonable price.

The art of negotiating and paying

It would seem a lie that you have to learn to “haggle” the costs of medical services. Rather than "haggling," we want to share several techniques for you to learn how to negotiate with suppliers in a respectful and persuasive way.

Make a balloon payment

One of the tactics is to offer your provider a lump sum. In other words, give a fairly substantial sum to your provider but that is less than needhelp paying bills your total debt to them. Your provider may be tempted to accept it because it guarantees you have cash in your pocket. Something that is not safe if you ask them for a payment plan since it can take months and even years to repay or they simply risk that you stop paying at any time. And if you stopped paying them, to collect they would have to send your account to a collection agency.