Tuesday, October 22, 2019

SEO Positioning How does a blog help to achieve this?


The blogs are essential for a strategy positioning SEO . From Nestrategia we will explain the importance of this tool to avoid falling behind in the fight for the first places in search engines .


The blog and search optimization
SEO positioning

An SEOstrategy is the work to improve or increase the visibility of a website in the organic results of the different search engines.

This discipline of web positioning covers a whole set of actions, techniques and tools to achieve this goal. Among them are the softwares or plugins that analyze Keywords , interactions, content injection….

Althoughthis process is exactly the same in all search engines , in practice the specific techniques focus on achieving the first positions in Google, because it is the search engine par excellence and the one that, in some way, establishes the rules of the game .

The importance of a dynamic proposal

A blog is asite web or part of the web where content is being published from time to time in the form of articles or post. These are sorted by date of publication , so that the latest article always appear in the first place .

A staticsite causes Google to stop considering it because it considers that it is abandoned, outdated and outdated. This may mean that your company's SEO positioning in Madrid begins to disappear.

Remember,that the search engine has in mind the sites that are constantly being updated . If the search engine robot returns to a site and always finds the same content, it will have no reason to return. And this will mean that your websitewill be relegated to lower and lower positions.

On the other hand, with the creation of a blog you will contribute fresh content to your website regularly . In addition, each time you interact with users through comments, you will be adding more content that will help you increase your SEOpositioning .

Having a good blog: Why is it decisive ?
SEO strategy in Madrid

As we haveseen for Google, the most relevant is the content. Of course, content that is of quality , useful and that generates value for the user .

As contentgeneration is limited on a static commercial website , it is essential to develop a blog, along with a correct strategy for generating relevant content . In this context, it is necessary to consider what may be interesting for our audience and thus create useful content that responds to their concerns .

That is whya Blog is well indexed in search engines . Google registers the contents of this tool very well, but it is about indexing and positioning that are usually short and medium term if they are not worked on a regular basis. Therefore, it is necessary to generate new content on a frequent basis.

Boost the SEO of your website with updated contenthow to better position in SEO
What happens to the web ? Does the blog rank only ? What is it really interesting to position ?

A static site causes Google to stop considering it because it considers that it is abandoned, outdated and outdated.

If the blogis directly linked to the main web domain, the visits and positioning of the blog impact the main domain , favoring its web positioning in search engines .

Authority
Authority is the relevance that our blog has for search engines and, therefore, an essential factor for web positioning.

The blogfulfills the function of achieving interaction naturally. If interesting articles, images, photos and infographics are posted, the chances of users being attracted to the site will increase, including a high probability that they will share it on social networks.

This allows your blog to gain authority by making the content better positioned and the number of keywords you rank for increases.

SEO positioning

A blog isstill a means of interaction that is used in organizations to communicate and promote ideas . Large companies use this type of platform to integrate, manage crises, generate content that attracts traffic to their website, increase their communication and gain credibility.



Keep in mindthat having your blog encourages readers to feel that they are receiving valuable information, invites them. So you must speak to them in a pleasant tone.

As we have seen for Google, the most relevant is the content . Of course, content that is of quality, useful and that generates value for the user.

If you havestarted to wonder if you should include a blog to improve the SEO positioning of your website, in Nestrategia you will find all the answers you need about your SEO strategy, web positioning strategies in Madrid and, how to increase traffic to your website .

Disadvantages of not having a blog on your website
Use your blog to upload posts on google

If you do not do SEO, chances are that your website will not achieve the popularity you expect, with the drawbacks that that entails. On the contrary, having a blog increases the traffic to your website exponentially , achieving a “snowball” effect . The more users arrive, the more the flow of users that comes behind increases.

The webpositioning strategy: How to execute correctly
Search intent is perhaps the newest factor to consider in planning for the past decade.

A few years ago, the search engine only analyzed the reasoning of users based on keywords. For example: if someone was looking for “ chicken recipes”, the keywords would be “recipes” and “chicken”.

Thus, the potential search results were, for example, a page titled: The best skinless chicken recipes.

This was modified as Google constantly evolves and today it no longer works simply in terms of keywords .

The searches “ sneakers” and “sports shoes ” would have been different searches. Today we know that respond to the same intention of search. Therefore it will show the same results.

So now,before you start creating your content , it is essential to analyze and understand how Google interprets search intent for a specific set of keywords and how your content should respond to it.

This means that when analyzing the search results it is necessary to have a broader look and develop a strategy based on the search intention-keywords binomial .

SEO On Page and SEO Off Page
SEO factors

A planning SEO positioning must include two sectors fundamental : what you have to do within the site itself you intend to position and a set of analysis and actions to be made out of it .

Authority is the relevance that our blog has for search engines and, therefore, an essential factor for web positioning.

SEO On Page
Basic SEO OnPage consists of using the keywords for which we want to position ourselves not only in the text, but also in strategic places on the page such as the main title, subtitles, attribute "alt" of the images, the meta-description , etc.

The goal is to make it easier for Google, so it can index and rank your pages as quickly as possible. That is to say, through SEO “On Page”, you are going to try to explain to the search engine what the purpose of your page is.

SEO Off Page
In the second case we refer to a series of factors that cannot be directly controlled.

When the operation of search engines was easier, the SEO Off Page was basically summarized as inbound links, also known as " Backlinks ".

Each link toyour website counts as one point, the more points a page receives, the more force is injected into it and that tilts it up the results.

In addition, this force of the sum of the links on your pages, along with other less important factors such as the age of the site, make up the global authority that Google grants to your website.

Links from high- authority sites weigh more than low-authority links and inject more force to the page they point to than links from low-authority sites.

What is Link Building and how to get it?
seo madrid agency

The quality links serve to increase web visits considerably. That is why there is the Link Building, known as the set of techniques that help you get quality links that point to your website.

Why is Link Building important for your SEO positioning strategy?
The total strength of a page is determined by two things: the page authority (the links to this page) and the authority of the website or domain authority , as it is also sometimes called.

What is difficult to decipher is what weight each thing has, because Google saves that information. But there is quite a consensus that the main weight is the page authority (it seems logical).

I ntenciĆ³n search is perhaps the ultimate factor to consider in planning the last decade.

The system itself is much more sophisticated today. Among other things it takes into account, for example, the thematic affinity between linked sites. In addition, many new factors have been added such as user behavior , for example.

Some examples of these factors are the patterns of clicks on the results pages (SERPS), the time spent in the content, the interaction with them, etc.

It is interesting to comment, in addition, that this behavior analysis is also the one that gives Google important clues to find out what is the true intention of most users to search for certain keywords .

It has also been much debate about whether or not positioned so direct the r social edes . It is clear that, at least, they position indirectly since, if there is a lot of movement of your content on social networks, it increases the probability of receiving links and other actions that may be relevant at the off page level, such as the number of visits to your pages. .

What are SEO tools and how are they used?
SEO tools

Until now we have talked a lot about the theory on the operation of this mechanism, but well how do we know for which search to position ourselves , or within which range of keywords should our SEO positioning work?

What are people looking for? How much are you looking for it? How often?
It is not the same to locate a site in the fourth position of the results of a search that is done 10 times a month , than in one that is performed 1,000 times.

It is essential to have all this information to ensure that we do not leave the result of our work to chance. Currently there are both payment tools and free alternatives such as Google's keyword planner . However, while they are fine to start with, they are limited and sooner rather than later you will need to use professional paid SEO tools to move forward.

Do not allow the economic factor to be a stone in your way. These tools are accessible and will help you a lot. In fact, SEO is not conceived without taking them into account.

Conclusions
As we have seen along this path, the blog plays a fundamental role in SEO . This tool will allow us to position ourselves much better as long as it is updated and has quality content . Quality means: relevant, attractive, harmonious, and posted regularly.

At the beginning, the work is hard , you will have to acquire a lot of knowledge and have it on hand to make sure that you do not miss any detail. In addition, positioning a blog is a fairly slow process, but it has good results .

And there is a problem here: Google does not trust new sites. You have to earn their trust little by little, over time and, above all, with links from other sites. Your problem is simply that a newly created site has neither links, nor age, nor anything.

That is why, especially at the beginning, it is more than recommended to have the help of professionals specialized in SEO positioning , who can help you design and implement your web positioning strategy. At Nestrategia, more than 8 years of SEO and a multitude of satisfied customers endorse us. Because for us, the important thing is to reach the highest point with you. You sign up?