The blogs
are essential for a strategy positioning SEO . From Nestrategia we will explain
the importance of this tool to avoid falling behind in the fight for the first places
in search engines .
The blog and
search optimization
SEO
positioning
An SEOstrategy is the work to improve or increase the visibility of a website in the
organic results of the different search engines.
This
discipline of web positioning covers a whole set of actions, techniques and
tools to achieve this goal. Among them are the softwares or plugins that
analyze Keywords , interactions, content injection….
Althoughthis process is exactly the same in all search engines , in practice the
specific techniques focus on achieving the first positions in Google, because
it is the search engine par excellence and the one that, in some way,
establishes the rules of the game .
The
importance of a dynamic proposal
positionkeywords for SEO
A blog is asite web or part of the web where content is being published from time to time
in the form of articles or post. These are sorted by date of publication , so
that the latest article always appear in the first place .
A staticsite causes Google to stop considering it because it considers that it is
abandoned, outdated and outdated. This may mean that your company's SEO
positioning in Madrid begins to disappear.
Remember,that the search engine has in mind the sites that are constantly being updated
. If the search engine robot returns to a site and always finds the same
content, it will have no reason to return. And this will mean that your websitewill be relegated to lower and lower positions.
On the other
hand, with the creation of a blog you will contribute fresh content to your
website regularly . In addition, each time you interact with users through
comments, you will be adding more content that will help you increase your SEOpositioning .
Having a
good blog: Why is it decisive ?
SEO strategy
in Madrid
As we haveseen for Google, the most relevant is the content. Of course, content that is
of quality , useful and that generates value for the user .
As contentgeneration is limited on a static commercial website , it is essential to
develop a blog, along with a correct strategy for generating relevant content .
In this context, it is necessary to consider what may be interesting for our
audience and thus create useful content that responds to their concerns .
That is whya Blog is well indexed in search engines . Google registers the contents of
this tool very well, but it is about indexing and positioning that are usually
short and medium term if they are not worked on a regular basis. Therefore, it
is necessary to generate new content on a frequent basis.
Boost the
SEO of your website with updated contenthow to better position in SEO
What happens
to the web ? Does the blog rank only ? What is it really interesting to
position ?
A static
site causes Google to stop considering it because it considers that it is
abandoned, outdated and outdated.
If the blogis directly linked to the main web domain, the visits and positioning of the
blog impact the main domain , favoring its web positioning in search engines .
Authority
Authority is
the relevance that our blog has for search engines and, therefore, an essential
factor for web positioning.
The blogfulfills the function of achieving interaction naturally. If interesting
articles, images, photos and infographics are posted, the chances of users
being attracted to the site will increase, including a high probability that
they will share it on social networks.
This allows
your blog to gain authority by making the content better positioned and the
number of keywords you rank for increases.
SEO
positioning
A blog isstill a means of interaction that is used in organizations to communicate and
promote ideas . Large companies use this type of platform to integrate, manage
crises, generate content that attracts traffic to their website, increase their
communication and gain credibility.
Keep in mindthat having your blog encourages readers to feel that they are receiving
valuable information, invites them. So you must speak to them in a pleasant
tone.
As we have seen
for Google, the most relevant is the content . Of course, content that is of
quality, useful and that generates value for the user.
If you havestarted to wonder if you should include a blog to improve the SEO positioning
of your website, in Nestrategia you will find all the answers you need about
your SEO strategy, web positioning strategies in Madrid and, how to increase
traffic to your website .
Disadvantages
of not having a blog on your website
Use your
blog to upload posts on google
If you do
not do SEO, chances are that your website will not achieve the popularity you
expect, with the drawbacks that that entails. On the contrary, having a blog
increases the traffic to your website exponentially , achieving a “snowball”
effect . The more users arrive, the more the flow of users that comes behind
increases.
The webpositioning strategy: How to execute correctly
Search
intent is perhaps the newest factor to consider in planning for the past decade.
A few years
ago, the search engine only analyzed the reasoning of users based on keywords.
For example: if someone was looking for “ chicken recipes”, the keywords would
be “recipes” and “chicken”.
Thus, the
potential search results were, for example, a page titled: The best skinless
chicken recipes.
This was
modified as Google constantly evolves and today it no longer works simply in
terms of keywords .
The searches
“ sneakers” and “sports shoes ” would have been different searches. Today we
know that respond to the same intention of search. Therefore it will show the
same results.
So now,before you start creating your content , it is essential to analyze and
understand how Google interprets search intent for a specific set of keywords
and how your content should respond to it.
This means
that when analyzing the search results it is necessary to have a broader look
and develop a strategy based on the search intention-keywords binomial .
SEO On Page
and SEO Off Page
SEO factors
A planning
SEO positioning must include two sectors fundamental : what you have to do
within the site itself you intend to position and a set of analysis and actions
to be made out of it .
Authority is
the relevance that our blog has for search engines and, therefore, an essential
factor for web positioning.
SEO On Page
Basic SEO OnPage consists of using the keywords for which we want to position ourselves not
only in the text, but also in strategic places on the page such as the main
title, subtitles, attribute "alt" of the images, the meta-description
, etc.
The goal is
to make it easier for Google, so it can index and rank your pages as quickly as
possible. That is to say, through SEO “On Page”, you are going to try to
explain to the search engine what the purpose of your page is.
SEO Off Page
In the
second case we refer to a series of factors that cannot be directly controlled.
When the
operation of search engines was easier, the SEO Off Page was basically
summarized as inbound links, also known as " Backlinks ".
Each link toyour website counts as one point, the more points a page receives, the more
force is injected into it and that tilts it up the results.
In addition,
this force of the sum of the links on your pages, along with other less
important factors such as the age of the site, make up the global authority
that Google grants to your website.
Links from
high- authority sites weigh more than low-authority links and inject more force
to the page they point to than links from low-authority sites.
What is Link
Building and how to get it?
seo madrid
agency
The quality
links serve to increase web visits considerably. That is why there is the Link
Building, known as the set of techniques that help you get quality links that
point to your website.
Why is Link
Building important for your SEO positioning strategy?
The total
strength of a page is determined by two things: the page authority (the links
to this page) and the authority of the website or domain authority , as it is
also sometimes called.
What is
difficult to decipher is what weight each thing has, because Google saves that
information. But there is quite a consensus that the main weight is the page
authority (it seems logical).
I ntención
search is perhaps the ultimate factor to consider in planning the last decade.
The system
itself is much more sophisticated today. Among other things it takes into
account, for example, the thematic affinity between linked sites. In addition,
many new factors have been added such as user behavior , for example.
Some
examples of these factors are the patterns of clicks on the results pages
(SERPS), the time spent in the content, the interaction with them, etc.
It is
interesting to comment, in addition, that this behavior analysis is also the
one that gives Google important clues to find out what is the true intention of
most users to search for certain keywords .
It has also
been much debate about whether or not positioned so direct the r social edes .
It is clear that, at least, they position indirectly since, if there is a lot
of movement of your content on social networks, it increases the probability of
receiving links and other actions that may be relevant at the off page level,
such as the number of visits to your pages. .
What are SEO
tools and how are they used?
SEO tools
Until now we
have talked a lot about the theory on the operation of this mechanism, but well
how do we know for which search to position ourselves , or within which range
of keywords should our SEO positioning work?
What are
people looking for? How much are you looking for it? How often?
It is not
the same to locate a site in the fourth position of the results of a search
that is done 10 times a month , than in one that is performed 1,000 times.
It is
essential to have all this information to ensure that we do not leave the
result of our work to chance. Currently there are both payment tools and free
alternatives such as Google's keyword planner . However, while they are fine to
start with, they are limited and sooner rather than later you will need to use
professional paid SEO tools to move forward.
Do not allow
the economic factor to be a stone in your way. These tools are accessible and
will help you a lot. In fact, SEO is not conceived without taking them into
account.
Conclusions
As we have
seen along this path, the blog plays a fundamental role in SEO . This tool will
allow us to position ourselves much better as long as it is updated and has
quality content . Quality means: relevant, attractive, harmonious, and posted
regularly.
At the
beginning, the work is hard , you will have to acquire a lot of knowledge and
have it on hand to make sure that you do not miss any detail. In addition,
positioning a blog is a fairly slow process, but it has good results .
And there is
a problem here: Google does not trust new sites. You have to earn their trust
little by little, over time and, above all, with links from other sites. Your
problem is simply that a newly created site has neither links, nor age, nor
anything.
That is why,
especially at the beginning, it is more than recommended to have the help of
professionals specialized in SEO positioning , who can help you design and
implement your web positioning strategy. At Nestrategia, more than 8 years of
SEO and a multitude of satisfied customers endorse us. Because for us, the
important thing is to reach the highest point with you. You sign up?
