9 SEO metrics to measure your impact

Analytical, analytical and analytical. Without measurement there is no strategy that works. How are you measuring? Do you have doubts about where to start? We leave you nine key metrics that you should be analyzing if you want your SEO to have positive effects.

Today, any website needs a type of monitoring. It is not about being a stalker but about making sure we are making SEO progress. Especially when we establish a content calendar, a long-term strategy that does not usually produce immediate results but that must be followed carefully .

Although there are different areas of monitoring within SEO, here we leave you a “cheat sheet” of key metrics at a general level to track and keep the strategy on top.

Top KPIs to measure the impact of your SEO

1. Pages indexed by Google

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, since the direction of the strategy depends on it. In order to help Google in its ranking, a good practice is to position a specific keyword on each page, since the more pages Google has indexed, the more keywords we can rank in the search results , which would mean that our website it is relevant as a whole.

2. Search queries in Google Search Console

So we cansee how many queries our website is showing , with a breakdown of the number of impressions (since it not only takes into account the results of the firstpage), clicks, CTR , and even the average position that we have occupied, and the variation of all of them with the previous period.

All this taking into account the results of the first point, because from here othertools come into play, such as Analytics.

3. Ranking of keywords

A separatekeyword ranking does not give us much information apart from the positioning of some keywords for which our website is being displayed. Therefore, it is necessary to compare the position with the traffic it generates and the volume of results shown in search engines .

The best strategy is not always to focus all efforts on those that are positioned first, but to take into account what volume of traffic and how much competition theyhave. The key is in balance and in the needs of the buyer people .

4. Keywords that are giving us traffic

This metric is a little difficult to measure since Google implemented not provided , but there are also some tricks to find out.

Among themthe analysis of landing pages by organic search and the number of visits they receive, as well as their bounce rate, which in this case, will tell us if thecontent is relevant. Who better than ourselves to know what keyword we have positioned on a page?

Although not short-term results, SEO needs to be measured daily Tweet this

5. Brand exposure

Branding is also an important part of SEO, so it always has to be included. What would become of us without the marks?

If we do notposition our brand we will have two problems. On the one hand, a war more complicated by those keywords that bring traffic, and on the other, because once someone has found us for a keyword, they will always decide to return to us for who we are .

In additionto that, of course, it will help us to know how our reputation is. For all this, it is necessary to have a good presence in the SERPs for our brand. Making multichannel funnels with organic brand and non-brand keywords will give us great ideas on how visitors come and go from our website.

6. External Links

The LinkBuilding is not dead yet, nor does it have any signs that it will do so in the near future, so the number of links we receive will influence our authority and affect the positioning ranking . The impact can be both positive and negative, that is why it is one of the factors that we must take more care of when we start an SEO strategy.

In additionto being natural, they have to cover relevant topics on our website, so that we show ourselves to be leaders in the sector. The higher the quality links, the stronger our website will be.

7. External domains that link us

That tenpages from a single domain link to us can be suspicious, while linking ten different domains to us can make us gain authority as referents, this time adding more importance to the domain than to the pages. All this as long as those domains are for search engines ;-)

8. Internal Links

Weunderstand internal links as links between the pages of our website, that is, Link Juice .

For example, if we write about a topic, it is important to link to another complementary resource on the same topic, and whose relevance is great. It is not aboutlinking pages to each other without any sense, but there must be coherence and a distribution strategy to tell Google which pages we want it to crawl more frequently.

By way of summary: on the one hand, we will distribute authority and improve the user experience , and on the other, we will make Google crawl the site in an easier and better way , achieving greater indexing and starting to show us in more search queries, as we have seen previously.

9. Links to external web pages

Although there are those who assure that it is a bad practice, since it can be considered as giving away part of our SEO authority, the truth is that it can have a positive impact on the ranking of results. The reason is very simple, since Google wants to classify the web pages that provide value to the person who searches for them .

If our website is the information center on a specific topic, it will mean that we refer to the various resources that cover those needs of the users, therefore being content of value to them.

However, it is a tactic that must be taken care of, since on the one hand we do not want our visits to leave our website, but on the other hand, we want to provide them with the necessary resources when appropriate.

By understanding these metrics and putting them into practice, we will be able to optimize our content strategy to obtain a higher ranking of specific keywords, as well as discover new opportunities .