Technology has great disruptive potential and sets the stage
for innovation for years to come. Companies must examine the impact of
technology trends and adapt their business models and operations, or risk
losing their competitive advantage to those who do. But what technological
trends will shape the near future?
2020 has closed with figures to forget, but with necessary
advances such as the boom in digitization and teleworking, supported by tools
that have become everyday such as videoconferencing solutions.
Everything indicates that 2021 will be a year of
growth. According to the OECD , the forecast is that on a global
scale the economy will grow just over 4% and the local forecast, according
to the Bank of Spain , is that GDP will rise next year between 4.2% and
8%. 6%.
The impact of the socio-economic crisis will be felt in all
sectors, also in IT. According to IDC predictions ,
in Spain we closed 2020 with IT spending that will reach 45.3
billion , 4.1% less than last
year. And 2021 will close with an investment of 44,900
million euros, with a decrease of 0.8% compared to the year that
now ends.
Technology trends for 2021
Hybrid work
Obviously, in 2021 we will continue to combine face-to-face
work in the office with remote work from home. IDC claims that 30% of
employees will work from home in 2021 and Gartner estimates that in 2023 40% of
organizations will combine physical and virtual work to increase employee
productivity and improve customer contact.
Hybrid work entails a series of technological needs:
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- The automation
of business processes through, for example, document
managers that digitize key company processes such as supplier
invoices or HR management. We will also see a rise in RPA (robotic
process automation) for simple and repetitive administrative tasks, but
also for more complex business processes, thanks to the use of AI and
machine learning.
In this sense, IDC predicts that in 2022, 45% of the
repetitive tasks of large companies will be automated and / or increased
through the use of “Digital Coworkers”, fostering human-machine collaboration. Likewise,
the consultancy estimates that the market in EMEA for intelligent process
automation software will grow until 2023 with rates above 15%.
in addition, the consulting firm also highlights the trend
towards total experience . That is, the creation of
immersive and multi-experience environments that improve the user, employee and
customer experience. In fact, he estimates that by 2024 organizations
offering a total experience will outperform their competitors by 25% in
employee and customer satisfaction.
And it is that digital experience platforms such as
Liferay create and enhance the relationship with customers, partners and employees
in a more flexible way and adapted to their requirements, using external and
internal tools that facilitate the personalization of services and content
through data analytics. . In this way, the relationship with all of them
is improved, generating more trust and empathy. Not surprisingly, the
annual growth rate of the digital experiences market is expected to reach 18%
in Europe by 2022. which translates into a business volume of about 30,000
million euros.
Sustainability
The confinement and slowdown in activity caused by Covid-19
has revealed the effects that the current socioeconomic model has on the
environment. The near future will be marked by the reduction of business
trips and office activity by 50% and 30% respectively, according
to Bill Gates .
For this, remote collaboration and communication solutions
through videoconferencing are essential . These allow all
team members to interact, wherever they are, remotely or in person. In
addition, integrated into the collaboration platforms , they allow
sharing and managing all corporate information in an agile, efficient and
secure way, to boost company productivity.
Another technological trend linked to sustainability is the
search for more environmentally friendly digitization solutions and
services , which include the reduction of natural resources and the reuse
of materials.
Cybersecurity focused on the personal perimeter
Without a doubt, in 2021 ransomware and phishing will
continue to be one of the star cyberattacks, together with attacks on VPN
networks. Companies must take measures to protect themselves and
use secure and up-to-date business devices , so an increase in
investment in this area is expected.
