you can connect to the Internet from any one. According
to a study carried out by Nielsen audience measurement specialists, one in five
young Spaniards accesses the Internet through their mobile phone.
And it is in this area, that of smartphones and
new devices, where technological innovation is playing its most important
asset. Companies are launching new gadgets on the market knowing that
young people (mostly, but not exclusively) use these gadgets to connect to the
Internet.
This trend is supported by studies such as the one recently
carried out by the online division of the company specialized in audience
measurement Nielsen, which show that the growth of the use of mobile devices to
connect is increasing. In Spain it is already 21 percent of young people
who see social networks , email, etc. through these new
gadgets, still far from countries like China (73 percent) or the United States
(48 percent).
But this data brings us Spaniards closer to the European
average. Although in the United Kingdom and Russia, users between 15 and
24 years of age who regularly use these technologies are visibly higher (46 and
19 percent respectively), exactly among Italy, with 24 percent and Germany, with 20
percent.
Internet for executives, professionals and young people
As explained by the general director of the Online division
of Nielsen Spain, Gustavo Núñez, "the use of the Internet from a mobile
phone is a reality not exclusively for executives and professionals, but also
for the youngest, who especially like to customize and customize their devices,
using them as entertainment channels. "
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And it is precisely in this area, that of video
games and applications, where Spanish users download the most, with 13
percent of the total compared to content such as ringtones (10 percent) or
backgrounds and screensavers (9 percent).
We still have a long way to go to reach the number one data
in the ranking, China, but what is more than evident is that more and more
young people are using their mobile devices to connect to the Internet wherever
they go.
