To all of us, those times in which it was still debated
whether or not data networks were reliable enough and the appropriate means to
also integrate something as critical as the voice traffic of
companies. Today no one imagines that we can do it otherwise, to the point
that in all companies there are only ToIP systems (Telephony over IP), being
the connections between centers through public networks over this same medium
(VoIP or Voice over IP).
However, technology continues to evolve and innovate
to offer users better experiences and companies cost savings along
with new ways to increase productivity. This has long been the great
promise of unified communications offered by consolidation in data
networks. The reality is very different in many organizations that
continue to have very disaggregated communication tools that produce
inefficiencies, hidden costs and frustration for users.
Although available for some time, the pandemic has shown how
unified communications services in the cloud can help companies and users to
the point of becoming a fundamental mechanism for business continuity.
In recent months we have experienced first-hand the boom experienced
by the main collaboration platforms (Microsoft Teams ,
Cisco WebEx and Zoom , among many
others). All of them offer, in addition to videoconferencing
services, others such as chat, filesharing, presence and telephony . Thus,
a user can use the same interface for any communication modality that he
chooses, with any user who needs to communicate, whether he is from his company
or not, and from any device (PC, mobile, tablet, meeting room or a landline
phone ). But why should we migrate business telephony services to the
cloud?
The 5 reasons for the boom in business
telephony in the cloud
- Cost
savings:
Let me start with something as prosaic as money. Would
there be a more compelling reason than this? Nobody is going to start a
process of technological change and migration if it does not bring them
savings. UC service providers (UCaaS) develop them on multi- client
or multi- tenant platforms to be provisioned in cloud
mode under the premises of economies of scale that are transferred to
customers.
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Thus, savings are achieved in different
categories. These are the most important:
- Elimination
of servers, with the consequent savings in maintenance, operation and
updating.
- Rationalization
of the use of landlines and mobile phones.
- Greater
flexibility to choose allowing the optimization of spending in this area.
UCaaS services offer interesting voice rates ( calling
plans ) that can be an alternative to the services of traditional
operators, but also intermediate BYOC ( Bring Your Own Carrier ) modalities to
allow the customer to choose their operator in each time and place. This
way you can achieve the optimal balance between your UCaaS provider and your
telecommunications operator.
- User
productivity, ease of use and speed of adoption
It is estimated that in 2022 74% of companies will go from
the current 5% of users who work only in person, to 100% who will work remotely . To
take advantage of this paradigm shift in the job market, it is critical that
employees have simple, powerful, and fast-adopting communication tools.
- Service
and availability
By 2023, more than half of large organizations will be
directly connected to a cloud provider directly from their WAN network .
However, companies have less and less specialized resources
to operate, keep up to date and incorporate new functionalities to their ToIP
platform. Therefore, outsourcing this service to a specialized provider
will give us the agility and cost efficiency that we are looking for, without
giving up the service levels that our business requires, being able to obtain
SLAs of up to 99.999%.
